Supply chain in空兒dustry sources, te跳小rminal brand factory, and act身雪ively explore the market share, have re紅議loaded the second half of 2014, to有我 promote the terminal bran玩有d factory intelligent mo機在bile phone and tablet co爸視mputer new machine is愛術 the thousand arrows們知 shot. Terminal 妹匠brand factory in order to seize marke請那t opportunities, play Speed is th多長e soldier's asset. 吃可effect, has also朋從 led to the development o我舊f small and medium size panel, touch購說 panel and other components of deman對水d to rise.
In fact, in addition to intelli科內gent mobile phone outside of the bat體店tlefield, the tablet co東用mputer terminal brand factory has beco小能me the main battlefield of another, 家好including: Apple (Apple), Samsun器志g Electronics (Samsu還年ng Electronics), Sony 綠錢mobile communication (Sony Mobile C海黃ommunications), HTC elec喝很tric, Le Jindian (El機樹ectronics LG), Lenovo, millet, 關的Asus, Huawei so, Acer 場購terminal brand factory 來還shall not fall behind.
Amplification of
Terminal brand factory to seize m廠山arket opportunities, but also drives th又長e panel, touch panel and so on demand費就 to rise. Photo by Li Jianlia工是ng /
Supply chain ind照媽ustry think, tablet場用 computers have not a hi黑民gh profit market, 新大tablet machine market has been broke區腦n, the high price mod的厭els often - vibration. In the cu事中rrent market conditions, high pr店市iced models did not hit the consu通家mer demand, sales are not ideal, aff商著ecting most terminal brand factory道區 will only expensive aircraft as st務道acked brand image, d訊姐isplay technology "hero model",麗工 only low-cost model房線s that have the 物近potential to impulse, al媽還so induced the low-cost m章爸odel more and m術校ore, this is decide區見d the consumer market dem嗎書and.
On the other hand, termi跳南nal brand factor些老y competing on t湖木he intelligent m哥問obile phone, tablet PC, sma志也rt watches wearable device, such知中 as mobile device products都討, to promote the film t放錢ype touch panel camp out forces co刀會ntinued to rise,河白 due to the film typ資器e touch panel, low cost, relative女從ly have the price competitive學農ness, contribute to the terminal br木中and industry cut costs, coupled with 做小film type touch panel is suitable 短煙for mass produc河看tion, in 2014 is still do員拿minant in the inte子能lligent mobile p跳鐵hone and tablet PC market layout, is 暗白expected to dominate the lo店光w order of intelligent mobile phone好樂, tablet computer, l銀的ow-end smart watch, wearable 靜書device market.
DIGITIMES said, Research,放西 intelligent mobile phone industry new 照媽overlord of mil做時let, the second quarter of 2014 du吃城e to red rice red entry-level器女 machine sales, in the main的學land market shipments on red, to main民著tain the ship above ten 業器million level; cool 4G product leadersh員麗ip, this quarter shipments amounted可喝 to 9800000 ranked second. Other mo拍厭bile phone brand factory, by componen了金t, application processor chip manuf他西acturers 4G postponed t吧白o the third quarte長多r of 2014, mobile phone brand launch厭厭, the new machine factory 4G launc可做h is not much, and the pr很對ice is mostly in RMB制技 1000 yuan of above, the second qu自兵arter market boom is not as hot industr些上y chain is expected to occur.
International mobile phone brand mobile腦個 phone brand factory, factory ha動風s been suppressed, due to the m理車ainland mobile phone brand f門站actory to adopt low-c站快ost strategy, its城人 high performanc做和e aircraft launched a lar湖說ge number of general like bamboo綠筆 shoots after a跳為 spring rain, most consu服藍mers want to lower prices to員是 purchase specifi拍她cations and experience similar intellig吃錢ent mobile phone, especial行司ly the impact effe高快ct of Samsung, Sams窗資ung, why, in the mobile phone業少 market shipment is greatly reduced.路國
According to the DIGITIMES子她 Research estimates, the second qua近通rter of 2014, mobile phone mark行湖et by parity 4G model fail畫白ed to spread influenc暗男e, therefore, Chi月長na mobile phone market廠綠 than expected,綠海 active, mobile phone br都師and factory part due房街 to product conversi街媽on, had to sacrifice 3G aircr劇器aft shipments, 議跳although the first歌做 mobile phone brand factory, 件月the brand strategy, the high c窗吃ost of aircraft sales perfor女著mance is good, the sec麗藍ond mobile phone bra年內nd factory sales is not redu你高ced, but only slightly decline, compa朋視red with the fir微著st quarter of 2014, China間時 mobile phone ma有草rket shipments of smart growth of 訊學only about 4.8%, the annual 人的growth rate is only about 4.4%.喝村
Outlook 2014 second half,火師 the upstream chip manufacture到遠rs 4G application processor supply wit生學hout fear, each new machine has been su拍匠ccessfully listed, and tele舞術com operators to achieve the ex美森pected 4G sales謝文 target, to relax the 3 mode 南是model, strengthen媽日 the strength limit subsi見著dies, and provide more prefer道紅ential rates to attract consumers to呢海 upgrade 4G, DIGITIMES Research estimat農師es, the third quarter and shipped in th那她e fourth quarter we員街re up to 100000000 and聽從 112000000.
