Mobile phone factory expansion, encroa花拍chment of large int湖愛ernational companies in the second h計熱alf of
2015-04-22
The intelligent mobile phone, in th在事e low-cost model plant with str光還ong offensive, the rapid rise in 金的the global market, including Sams我志ung Electronics recently (Samsung El懂白ectronics), Sony action (Sony Mobi朋筆le) and HTC electric a木姐nd other international mobil笑黑e phone manufacturers, for the se唱信cond half of 201城農4 prospects are not very opt可拍imistic, because the mainland mobile p討知hone factory continued to坐喝 improve in the low-end market fi為高re, to expand on, la們會yout, coupled with Apple's (App老他le) new large size iPhone to Andr務人oid international mobile phone m用門anufacturers camp, the second half of 鐵地the year will struggle, fear o從放f market share continued to d件畫ecline.
Supply chain industr劇樂y, the rapid rise of mobile phone fac林船tory in mainland China,票習 including Huawei, Lenovo, m我東illet have to squeeze 家中into the top 5 gl視電obal smart mobile phon話紙e, and the market share has continu木窗ed to improve, in contrast, LG, Sony ac自學tion have withdrawn from the list,雜窗 market share is sh老月rinking, due to competition, mobile聽章 phone market is 技海difficult to reverse, mobile phone 地筆factory, and there is still麗通 much room for gr白相owth in overseas markets, the讀你 industry is expected, mobile ph視坐one factory will continu請議e to erode market share strong 船媽layout.
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Recently, including Sams討生ung, SONY and HTC and other int購拿ernational mobile phone 兵暗manufacturers for the second ha用明lf of 2014 are not very optimistic 在司about the prospects. Photo by Li Jianl金道iang /
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The recent international mobile phon城區e manufacturers including Samsung線紙, SONY, HTC earnings p空些erformance is not i劇睡deal, for the third quarter費開, and even the second half of the op高藍eration are not very optimistic abou新討t the prospects, 校自the Samsung Gala民服xy S5 sales than expecte銀讀d, the low order models of high inven日火tory, sales and 媽資profits have shrunk significa從但ntly, the global market sh民能are of more than 3河子 from the original to continu路要e to decline to about 25%, th商件e leading global mobile phone rings 森刀was pale.
Although SONY Xperia Z2 received 喝人a lot of praise action, low orde黃我r models are excellent, but because of南是 supply chain and supp習就ly loose, resulting in hi外藍gher order models lac弟火k of supply, coupled wit間兒h emerging markets in mainland China re農愛treat, volume reduced, not草姐 only for the two mobile communicat很新ion department 作哥Ji Kuisun, also lowered the annual shi高聽pment goal, from 50現小000000 under the rev離白ised to 43000000.
HTC electric revenue in th高吃e second quarter j低筆ust to reach the 哥信target, and the西她 successful turnaround, however, 聽熱for the third quarte喝老r outlook is quite還學 conservative, change線短 the expected full year op內司erating higher qu姐那arterly basis, HTC 員讀power in Europe and 子小the United States market per房公formance shows no significant impro可上vement, and in emerging markets, and暗麗 India suffered a strong chall志愛enge, single season shipments vol吧農ume has shrunk to about 500000女西0, from the top 10 mobile phon信冷e brand is more a街如nd more far.
As for Le Jin's second quarter earnings一計 performance is not bad, in the new 醫年generation of its flagship m微線obile phone G3 and the low order村飛 L III series models d業個riven by single season sh下外ipments hit a record high of 1450000器司0, Lenovo, millet in abo見制ut the same, but Le Jin also靜科 for the second half of the c讀看ompetition of the mobile m雪什arket feel great pr可問essure, single quar也器ter profit may be a男黑 flash in the pan.
For Samsung, SONY, LG,嗎分 HTC and other inte月兒rnational mobile phone manufacture市房rs, not only have to face the marke兵書t share battle, but also pay a你金ttention to the profit男讀 decline, and even losses, although th區老e second half of the 海票Android mobile ph妹美one factory is still 站短a new high-end models launched,唱冷 will in the low-end market to figh什拿t back, but the face of the mainl能美and manufacturers in high cost mod在為el on market share, coupled wi事日th Apple's large size iPhone will c白個ontinue in the second half o讀車f the year by site, may嗎算 be struggling.