Compared with Taiwan, mai跳信nland mobile phone industry 姐山chain development China altho市但ugh late, but now the midstream and do機區wnstream industry chain is very 舊為complete. In the design of the key 西通chip manufacturing, u拍影pstream, downstream of the periph動河eral components, an紙農d brand and other aspects of the indu林到stry chain, man照笑y manufacturers hav影麗e invested. In t樂拿he key chip, the baseb火樹and chip and application processor deve用呢lopment faster, 子秒the former includes Spr船靜eadtrum, with the core, which contains看內 other vendors Hass, s從票preadtrum. Among them, Spr數快eadtrum in 2013 received a 70% share i家風n the Chinese, 但開TD-SCDMA market, and門們 began to focus on research and 海靜development of WCDMA products, in 筆還the baseband chip power is strong.很和 In the Samsung in th用子e Chinese and China Mobile to launch p路看roducts, most of them有票 will Spreadtrum chip as standar東笑d. The core is the舊文 Datang Telecom (600198, stock it), t視自he background, current devel爸鄉opment of tablet computer products w都木ith an emphasis on the integration of N金新FC and 3G funct業金ion, and the other competitors d美校ifferentiation. Overall, due to 謝下the current mainstream mobile爸議 phone products, Ch海高inese were treated 秒件by turn-key solution, s理用o the solution of fundam道科ental and application processor i問河ntegration.
A Chinese mainland mobile玩門 phone industry chain
In the manufacturing industry, in rec票問ent years, thanks to the China mobile p哥愛hone brands in global m愛區arket share to grow signif制他icantly, and OEM orders 得是are appointed by the熱見 local supply chain, bu對見t also by many ma長看nufacturers, which ca中北n be divided into thre農行e kinds of different business mode場照ls, including d西喝esign, client design and pr兒商oduction (IDH/ODM) and othe術水r companies, commi匠書ssioned the production (EMS).文懂 One of the most representative of th拿影e industry, have heard, Shanghai 吃計Huaqin communication, 放什dragon flag, SIM technology in湖國 commissioned t紙嗎he design and product間月ion. BYD EMS (BYD chi睡匠sel in (002594, stock it)). At河了 present, Chinese mai飛拿nland brand manufacture吃如rs, such as Lenovo, Z匠公TE, Coolpad and Hu身不awei, for the co紙自operation and the large 還人commissioned the design 低友firms, but the large brand des那跳ign company commissioned the order到爸s are mostly low-end 書吃products, product m討光argins higher order is small農銀, it Chinese, commi車地ssioned to design the company will expa視這nd to overseas customers, by providing 但見overseas customer PCBA and th笑劇e ODM to increas電麗e revenue.
In the aspect of the東內 brand business development, th睡鄉e rapid increase in Chinese 制熱mainland brand 說短industry, which Huawei, ZTE and other 在校large manufacturers overseas了到 market share has g費妹rown, Tianyu, cool, mill妹著et and other two echelon indust樂開ry, in the local mar話市ket also achieved s內師uccess, led to the Chinese brand busin照但ess, industrial 費高activity. In 2013 the global smart mobi上都le phone brand market share,水河 China manufacture北樂rs accounted for four (H見志uawei, ZTE, Lenovo,家還 cool, eleventh were TCL). Among 短樹them, but also because of做黑 Chinese local market brands 是樹in the low marke對都t fierce fighting, and saw白子 strong demand in emer能購ging markets, mob鄉請ile phone, China brand manufact短校urers have to strength拿科en the layout o兒中f the emerging market.作高
Analysis of two, mobile phone 下下sales market, China
In 2013, China mobile phone sa費長les market, the rapid de志民velopment of intelligent mo那得bile phone sales, the proportio爸裡n of smart mobile小外 phone by the ra能水pid rise of mobi做業le phone Chinese,木影 drive, output growth. The i們她ntelligent mobile phone, toward t房知he high performance (large screen, h光高igh speed CPU) direction, so the 對不purchase of mob費上ile phone demand al樹黃so contributed to Chinese房開, mobile phone sales value喝多 for further gro吃水wth, 2013 sales of abo行現ut $62100000000, compared美算 to the previous year growth of approx動門imately 35.8%.
Prospect in 2014, mobile phone sal見短es market forecast China, intellige西公nt mobile phone will in師他crease to 88%, i街車s expected to drive the value of $734件頻00000000, compared with 2013 gr家男owth of about 18.公能4%. But it is worth noting that,道紅 in 2014 the overall market m樂離ainstream products wil他姐l be further to t不店he development of low-cost, on the con理中trary, and before the 2013 ta坐森rget market, small and medium-si上你zed city and rural users, by lowe道見r income groups (childr跳路en, migrant workers, housewives, the el動就derly and the popularity o光好f the market) will become the mai在公n driving force.
The recent developmen靜校t of dynamic, Ch這街inese important mobile phone manufactu會雜rers, three
(a) Huawei: 2013 日月mobile phone market ranked thir員森d in the Chinese Huawei.做廠 Huawei mobile 著西phone sales began in 2資睡003, the original mobile p子開hone as the core an影現d base station products sel文呢l cheap products, after several y還男ears of development, in日雜 2009 with the launch of IDEOS smart m筆為obile phone Huawei in ov女離erseas markets, as well as Vision 草師and Honor brand launch, 市河start started prod公照uct visibility,術學 market share gradually grow. In 快舊market strategy, Huawei木兵 take cooperation and overseas o快厭perators to promote business, 村樹currently more than 500 operators and紙老 more than 150 countries and regions章雜 to cooperate, by telecom customized mo吃裡bile phone sales in the internati計照onal market price. At多還 present, Huawei has been 生呢carried out in Japan LTE 河去intelligent mobile phon科風e sales. Also due to the r來能ecent Huawei in the No街都rth American market busin訊志ess promotion a年算s expected, nearly問畫 a year to focus Huawei overseas busine著日ss has turned into the Europe北村an market, Germany, Italy, sp站間onsored by the Spani西務sh football game started advert笑謝ising awareness. In addition, with th冷錢e mobile phone China in e-commerce錢你 sales platform sales, because見土 the cost of e-commerce sales pip睡妹eline is low an習師d gradually increased, Hua術影wei also actively open up the elec頻技tricity supplie很靜r sales channels, such as the 2014 Ma電妹y release of P7, the synchronizati月錢on in the Huawei mall, Tesco S海筆uning, Gome online store sales platf影的orm synchronization etc..
(two): ZTE ZTE (000063,房舞 stock it) in 2002 began少醫 the development of mobile terminal 姐山products, from the beginning動她 of 2005, in order to cooperate wi道影th the overseas market system base st還木ation sales, ZTE began involvement of懂歌 mobile products business. With the m亮車obile terminal market demand, in 20了都05 began to set u裡林p factories in Indi友男a, Pakistan, Venezuela and B吧體razil construction. Overall,章體 in 2011, ZTE mobile phone business 東爸is based on low order produ司家cts, ZTE telecom operators 說嗎to cooperate with internati動現onal sales of customize鄉資d price models, h拍微as been in North Ameri林服ca, Europe and Latin A國在merica market a firm pace. Beginnin商和g in 2011 with the resurgence in th鄉大e overseas market to provide LTE sy時計stem solutions, and 鐘愛released the Nubia brand in 2012, 人我ZTE mobile phone busi說微ness to high order pat科湖h.
In the development of smart mobile 刀你phone, ZTE in 2011 to 2012慢中 in America and Chin們那a market, by virtue of CDMA m又答obile phone, accounting for fou從吃rth of the ranking. Since 2013, 用劇ZTE also increase the brand man男美agement, including信資 sponsorship NBA rocke志子ts, and the str務嗎engthening of the BestBuy, Walmart curr業市ent sales channel managemen冷短t. 2013 the global inte喝什lligent mobile phone ranked sevent議雪h (4%), the 2013 production of a頻刀bout 40000000 intelligent mobile phon海說e shipments in 2014, th舊厭e target is 60000000.
(three): in 2013, lenovo mobile phone 物分brand China, ranking first for 紅頻Samsung (21.7%), fo那自llowed by local bran聽草ds, Lenovo, cool second, Huawe草林i equal three (Hua書員wei and cool, for the s師文ame, both 7.1%). Among them, Lenovo a市師ccounted for about 2.7% y和議ears in the growth of 201鐵會2~2013 brand, to 9.1% in 2013, b來少ecame the first domest校音ic mobile phone brand, China, gr錯影owth rate is larger local brands. Sta裡的rting in 2012, Lenovo accounted fo窗地r there is rapid growth, the low 房城order A series mobile p藍報hone play an indispe討個nsable role, such as the 這弟low order entry of A278t m物吧obile phone, equipped 國相with Spreadtrum SC8810那計T, 3.5 inch display, at the l說國owest price 600 yuan of s能請ales in the market, reached 5000000 uni區哥ts shipped. In 2012 Chin用器a Mobile custom machine con技錯trol purchase quant在火ity is about 60000000 units, the 內討association of single models a低業ccounted for 1/10. In我計 2013 Lenovo acqui來飛sition of Google's Motorola mob女錢ile phone sector, s新木o that the global i但音ntelligent mobile phone mark文低et share up to third, hoping to enter t紙車he European market in eme不林rging markets, s影技uch as the Middle East Afri藍子ca.
Millet: millet (four) since its incepti票看on in 2010, more th習喝an 3 years of rapid growth, in 2013 房報the global smart mobile phone nu匠做mber twelfth (and the 拿熱same column). M行麗illet smart mobile 下區phone products before the laun多校ch, the first investment of MIUI de聽醫velopment, to cu南一ltivate the operati東熱ng system developed based on Androi相照d system, and support for oth黑刀er mobile phone products, cultivate人著 a loyal fans. 書聽In order to apply the MIU家著I software function is reflecte有明d in the hardware, then millet in 2011區高 August launched the first intelligent 時空mobile phone, priced at 1視車999 yuan, welcome in the young公樹 greatly, and open the market popul媽服arity.
Analysis of millet product體事 line is very simple, the 票件first generation of mobi分師le phone M1, basically is to 男答provide high with cheap 快在products in 2000 yuan, al少就though not to the ba器科sic models, models, product launch i讀拍s often based on t身草he existing product就湖s modification, and風腦 launched to support different commu鄉國nication standards for姐照 mobile phone version,這爸 and by virtue of the managem光銀ent of user forum, collect 不樹user feedback, constantly op師場timize the user expe水師rience, in order to maintain the perfor看拍mance optimization of the mobile phon司照e, forming good user reputation,信行 high repurchase rate to manufa區機cturing (42%, 2013 to sta綠森tistics). In the platf用黑orm, millet products in the p船身ast to give priority to the us問雜e of Qualcomm platform,劇去 including the MSM8260, the AP街玩Q8064 in 2012 2011. But in the 201兵內3 launch of the 7弟樂99 yuan price of red r山術ice machine, is the use of MediaTek MT6裡地589T products. With the Google Andr廠術oid Hugo Barra millet wit雜熱h top entry in the second half of 2013現文, is expected to Eur舊山opean and American markets for millet w是師ill strengthen managemen裡機t.
A Chinese mainland mobile玩門 phone industry chain
In the manufacturing industry, in rec票問ent years, thanks to the China mobile p哥愛hone brands in global m愛區arket share to grow signif制他icantly, and OEM orders 得是are appointed by the熱見 local supply chain, bu對見t also by many ma長看nufacturers, which ca中北n be divided into thre農行e kinds of different business mode場照ls, including d西喝esign, client design and pr兒商oduction (IDH/ODM) and othe術水r companies, commi匠書ssioned the production (EMS).文懂 One of the most representative of th拿影e industry, have heard, Shanghai 吃計Huaqin communication, 放什dragon flag, SIM technology in湖國 commissioned t紙嗎he design and product間月ion. BYD EMS (BYD chi睡匠sel in (002594, stock it)). At河了 present, Chinese mai飛拿nland brand manufacture吃如rs, such as Lenovo, Z匠公TE, Coolpad and Hu身不awei, for the co紙自operation and the large 還人commissioned the design 低友firms, but the large brand des那跳ign company commissioned the order到爸s are mostly low-end 書吃products, product m討光argins higher order is small農銀, it Chinese, commi車地ssioned to design the company will expa視這nd to overseas customers, by providing 但見overseas customer PCBA and th笑劇e ODM to increas電麗e revenue.
In the aspect of the東內 brand business development, th睡鄉e rapid increase in Chinese 制熱mainland brand 說短industry, which Huawei, ZTE and other 在校large manufacturers overseas了到 market share has g費妹rown, Tianyu, cool, mill妹著et and other two echelon indust樂開ry, in the local mar話市ket also achieved s內師uccess, led to the Chinese brand busin照但ess, industrial 費高activity. In 2013 the global smart mobi上都le phone brand market share,水河 China manufacture北樂rs accounted for four (H見志uawei, ZTE, Lenovo,家還 cool, eleventh were TCL). Among 短樹them, but also because of做黑 Chinese local market brands 是樹in the low marke對都t fierce fighting, and saw白子 strong demand in emer能購ging markets, mob鄉請ile phone, China brand manufact短校urers have to strength拿科en the layout o兒中f the emerging market.作高
Analysis of two, mobile phone 下下sales market, China
In 2013, China mobile phone sa費長les market, the rapid de志民velopment of intelligent mo那得bile phone sales, the proportio爸裡n of smart mobile小外 phone by the ra能水pid rise of mobi做業le phone Chinese,木影 drive, output growth. The i們她ntelligent mobile phone, toward t房知he high performance (large screen, h光高igh speed CPU) direction, so the 對不purchase of mob費上ile phone demand al樹黃so contributed to Chinese房開, mobile phone sales value喝多 for further gro吃水wth, 2013 sales of abo行現ut $62100000000, compared美算 to the previous year growth of approx動門imately 35.8%.
Prospect in 2014, mobile phone sal見短es market forecast China, intellige西公nt mobile phone will in師他crease to 88%, i街車s expected to drive the value of $734件頻00000000, compared with 2013 gr家男owth of about 18.公能4%. But it is worth noting that,道紅 in 2014 the overall market m樂離ainstream products wil他姐l be further to t不店he development of low-cost, on the con理中trary, and before the 2013 ta坐森rget market, small and medium-si上你zed city and rural users, by lowe道見r income groups (childr跳路en, migrant workers, housewives, the el動就derly and the popularity o光好f the market) will become the mai在公n driving force.
The recent developmen靜校t of dynamic, Ch這街inese important mobile phone manufactu會雜rers, three
(a) Huawei: 2013 日月mobile phone market ranked thir員森d in the Chinese Huawei.做廠 Huawei mobile 著西phone sales began in 2資睡003, the original mobile p子開hone as the core an影現d base station products sel文呢l cheap products, after several y還男ears of development, in日雜 2009 with the launch of IDEOS smart m筆為obile phone Huawei in ov女離erseas markets, as well as Vision 草師and Honor brand launch, 市河start started prod公照uct visibility,術學 market share gradually grow. In 快舊market strategy, Huawei木兵 take cooperation and overseas o快厭perators to promote business, 村樹currently more than 500 operators and紙老 more than 150 countries and regions章雜 to cooperate, by telecom customized mo吃裡bile phone sales in the internati計照onal market price. At多還 present, Huawei has been 生呢carried out in Japan LTE 河去intelligent mobile phon科風e sales. Also due to the r來能ecent Huawei in the No街都rth American market busin訊志ess promotion a年算s expected, nearly問畫 a year to focus Huawei overseas busine著日ss has turned into the Europe北村an market, Germany, Italy, sp站間onsored by the Spani西務sh football game started advert笑謝ising awareness. In addition, with th冷錢e mobile phone China in e-commerce錢你 sales platform sales, because見土 the cost of e-commerce sales pip睡妹eline is low an習師d gradually increased, Hua術影wei also actively open up the elec頻技tricity supplie很靜r sales channels, such as the 2014 Ma電妹y release of P7, the synchronizati月錢on in the Huawei mall, Tesco S海筆uning, Gome online store sales platf影的orm synchronization etc..
(two): ZTE ZTE (000063,房舞 stock it) in 2002 began少醫 the development of mobile terminal 姐山products, from the beginning動她 of 2005, in order to cooperate wi道影th the overseas market system base st還木ation sales, ZTE began involvement of懂歌 mobile products business. With the m亮車obile terminal market demand, in 20了都05 began to set u裡林p factories in Indi友男a, Pakistan, Venezuela and B吧體razil construction. Overall,章體 in 2011, ZTE mobile phone business 東爸is based on low order produ司家cts, ZTE telecom operators 說嗎to cooperate with internati動現onal sales of customize鄉資d price models, h拍微as been in North Ameri林服ca, Europe and Latin A國在merica market a firm pace. Beginnin商和g in 2011 with the resurgence in th鄉大e overseas market to provide LTE sy時計stem solutions, and 鐘愛released the Nubia brand in 2012, 人我ZTE mobile phone busi說微ness to high order pat科湖h.
In the development of smart mobile 刀你phone, ZTE in 2011 to 2012慢中 in America and Chin們那a market, by virtue of CDMA m又答obile phone, accounting for fou從吃rth of the ranking. Since 2013, 用劇ZTE also increase the brand man男美agement, including信資 sponsorship NBA rocke志子ts, and the str務嗎engthening of the BestBuy, Walmart curr業市ent sales channel managemen冷短t. 2013 the global inte喝什lligent mobile phone ranked sevent議雪h (4%), the 2013 production of a頻刀bout 40000000 intelligent mobile phon海說e shipments in 2014, th舊厭e target is 60000000.
(three): in 2013, lenovo mobile phone 物分brand China, ranking first for 紅頻Samsung (21.7%), fo那自llowed by local bran聽草ds, Lenovo, cool second, Huawe草林i equal three (Hua書員wei and cool, for the s師文ame, both 7.1%). Among them, Lenovo a市師ccounted for about 2.7% y和議ears in the growth of 201鐵會2~2013 brand, to 9.1% in 2013, b來少ecame the first domest校音ic mobile phone brand, China, gr錯影owth rate is larger local brands. Sta裡的rting in 2012, Lenovo accounted fo窗地r there is rapid growth, the low 房城order A series mobile p藍報hone play an indispe討個nsable role, such as the 這弟low order entry of A278t m物吧obile phone, equipped 國相with Spreadtrum SC8810那計T, 3.5 inch display, at the l說國owest price 600 yuan of s能請ales in the market, reached 5000000 uni區哥ts shipped. In 2012 Chin用器a Mobile custom machine con技錯trol purchase quant在火ity is about 60000000 units, the 內討association of single models a低業ccounted for 1/10. In我計 2013 Lenovo acqui來飛sition of Google's Motorola mob女錢ile phone sector, s新木o that the global i但音ntelligent mobile phone mark文低et share up to third, hoping to enter t紙車he European market in eme不林rging markets, s影技uch as the Middle East Afri藍子ca.
Millet: millet (four) since its incepti票看on in 2010, more th習喝an 3 years of rapid growth, in 2013 房報the global smart mobile phone nu匠做mber twelfth (and the 拿熱same column). M行麗illet smart mobile 下區phone products before the laun多校ch, the first investment of MIUI de聽醫velopment, to cu南一ltivate the operati東熱ng system developed based on Androi相照d system, and support for oth黑刀er mobile phone products, cultivate人著 a loyal fans. 書聽In order to apply the MIU家著I software function is reflecte有明d in the hardware, then millet in 2011區高 August launched the first intelligent 時空mobile phone, priced at 1視車999 yuan, welcome in the young公樹 greatly, and open the market popul媽服arity.
Analysis of millet product體事 line is very simple, the 票件first generation of mobi分師le phone M1, basically is to 男答provide high with cheap 快在products in 2000 yuan, al少就though not to the ba器科sic models, models, product launch i讀拍s often based on t身草he existing product就湖s modification, and風腦 launched to support different commu鄉國nication standards for姐照 mobile phone version,這爸 and by virtue of the managem光銀ent of user forum, collect 不樹user feedback, constantly op師場timize the user expe水師rience, in order to maintain the perfor看拍mance optimization of the mobile phon司照e, forming good user reputation,信行 high repurchase rate to manufa區機cturing (42%, 2013 to sta綠森tistics). In the platf用黑orm, millet products in the p船身ast to give priority to the us問雜e of Qualcomm platform,劇去 including the MSM8260, the AP街玩Q8064 in 2012 2011. But in the 201兵內3 launch of the 7弟樂99 yuan price of red r山術ice machine, is the use of MediaTek MT6裡地589T products. With the Google Andr廠術oid Hugo Barra millet wit雜熱h top entry in the second half of 2013現文, is expected to Eur舊山opean and American markets for millet w是師ill strengthen managemen裡機t.
